
Day 36 for POD 2008
I'm reading the Moment it Clicks by Joe McNally. I pre-ordered it from
Amazon.com and it arrived two days ago. Joe McNally is a legendary photographer in the making. He routinely shoots for LIFE, National Geographic and Sports Illustrated. His photos rock.
When I bought my first SLR camera almost seven years ago, I immersed myself into learning how to use it. I read the entire Nikon website and even attended a Nikon School of Photography in Chicago. The name
Joe McNally was the one name I remember the most from my first studies of photography. The first photographer whose name I remembered. The first photographer whose work I admired and wanted to emulate.
It's probably no coincidence that I gravitated towards his work because he is constantly sharing his ideas and techniques on making an image tell a story versus taking a picture. He shoots Nikon and so do I. His style of photography and blend of humor, wit and technique are amazing. His pictures just simply rock and the average person will recognize some of them as iconic.
I'm not done reading the book. I'm savoring it. But I can tell you it's really good. It breaks down his ideas with a shot that demonstrates it. He further breaks down the shot by describing the gear and exposure. Each idea (shot) is a page or two such as "Don't pack your camera until you left" or "Put your camera in different places" and "Keep looking when the lights all gone". 240 pages of these nuggets!
This will be a book that I will read for years to come. It's that good.
About this shot: It's a three light shot with mix white balances. The umbrella and small strobe on the table are shooting 5000K white light. I set the camera to tungsten white balance mode and this makes that pretty white light look blue. The third strobe, with a grid on it, is gelled with a CTO tungsten gel to make it's white light look a light bulb or tungsten. So the camera sees it's light as natural. Restricting that light gives focus to the book.

A simple shot to illustrate my post, but I just couldn't put up a simple picture of a book now could I?
Labels: editorial, POD 2008, technique